What is CLIA


CLIA brings the whole cruise industry together – ocean and river cruise lines, ports, destinations, industry suppliers, and travel agents.

We know that the industry is stronger when we all work together with the shared aim of growing the number of people who take a cruise.  With such high rates of satisfaction and repeat business we simply have to ensure that we explain the incredible experiences a cruise holiday offers to those who have yet to cruise.

It is easier to do that as one cruise community.  One industry – One voice.

Become a travel agent member and join the community!

CLIA is here to help you cut through the cruise information, terminology, trends and opportunities; and help you grow the cruise side of your business.  Whether cruise is all that you sell, or whether it is only a small part – we are here to help.

CLIA provides official industry training and accreditation, unique resources & inspiring events to support the travel agent community.

Industry Training and Accreditation

  • Interactive online learning programme covering cruise products, destinations, specific cruise sales techniques, the customer cruise experience, latest trends and much more
  • CLIA operates the only cruise accreditation programme in Europe and we are accredited by City & Guilds
  • To support the learning modules you can access a complete library of live and recorded Webinars to keep you up to date with key information from our cruise line members
  • Access our new Destination series modules – in-depth knowledge to help you sell cruise holidays to the growing number of new cruise destinations worldwide

Events and Ship Visit Opportunities

  • CLIA operates the official cruise industry events that showcase all sectors of the industry, including our flagship CLIA Conference – the UK’s largest travel agent conference
  • CLIA operates the only River Cruise Conference each year showcasing this fast growing sector
  • CLIA are delighted to announce our inaugural Asia cruise event taking place in 2018 
  • CLIA events also include events focused on Discovery cruising, luxury cruise, small ships, sales and marketing techniques and
  • Members can access the ultimate listing of all Ship Visits and cruise line events via our website, cruiseexperts.org

Your Cruise Daily

  • In this fast moving industry, you need the latest news to keep up to date with everything happening in your industry.  Our Latest news section is updated throughout the day!
  • We have the latest Opinion Pieces from some of the cruise industry leading figures to share their experience, thoughts and ideas on our industry
  • Specially written sales guides include in-depth information for those looking for a little more detail on cruise destinations, sectors and experiences – all written exclusively for our travel agent members
  • More for you – Cruise Daily also includes Top Ten’s, travel agent’s cruise experiences, images, video, social media links and much more!

Unique Resources

  • Looking for a specific cruise for a customer, or looking to make a general search?  Our ocean cruise and river cruise search engine is built especially for you and will help you find the right cruise holiday for your customer
  • Meet The Fleet - A complete listing of all Ocean and River Cruise Ships featuring all of the valuable key facts and information
  • Our brochure bank features resources provided by our cruise line members including their up to date brochure in an easy to download format
  • A comprehensive section on CLIA Events and available Ship Visits
  • Destination Guides featuring an interactive map of the key cruise ports, incredible photography and a downloadable guide to each region
  • Access to unique Factsheets on key cruising topics. Downloadable or accessible online, these are great reference tools for all cruise sellers
  • Resource Centre & FAQs with the latest industry news, trends and reports


The CLIA UK & Ireland Team

Andy Harmer - VP Operations & Director Email

Adele Foster - Events & Training Manager Email

Lisa Morton - Finance Manager Email

Craig Forysth - Partnership Executive Email

Eleanor Tarrant - Membership Liaison Executive Email

Rob Prague - Trade Marketing & Design Executive Email

Matt Rennie -  Website & Digital Development Coordinator Email

Ryane Tirvassen - Creative Assistant Email


Our History

Click here
 to read an overview of our key milestones.

Click here to read the Articles of Association

Would you like to Join?

Why not come and join the cruise community? Be more informed, inspired and knowledgeable. Enjoy award-winning cruise training created exclusively by CLIA for you and be supported by the world's leading cruise lines and Travel Partners.

Click to join CLIA Today



Thanks so much for your help!

I am really enjoying making my way through the modules and think you’ve done a fabulous job with the resources available to agents.

Malinda Campbell | Operations Executive
Mundy Cruising plc



"CLIA is the ultimate go-to for anything relating to the cruise sector" A must for anyone serious about selling cruise. 

Working for a small independent agency, I would not have been able to gain the knowledge, or compete within the sector, without the support from the team at CLIA."

Simon Wright
Treehouse Travel

Membership Guide 2018

Membership Guide 2018

Are you logging in on cruiseexperts.org for the first time or need a little refresh? Find all of the relevant information here!

Membership Guide 2018