What is CLIA

WORKING TOGETHER TO GET MORE PEOPLE TO CRUISE

What is CLIA?

Cruise Lines International Association (CLIA) is the world’s largest cruise industry association, providing a unified voice and leading authority of the global cruise community.

CLIA brings the whole cruise industry together – ocean and river cruise lines, travel agents, ports, destinations and industry suppliers.

Our mantra is One Industry – One Voice. We know that the industry is stronger when we all work together with the shared aim of promoting the cruise travel experience.

Become a member and join the community!

CLIA’s mission is to be the unified global organisation that helps its members succeed by advocating, educating and promoting for the common interests of the cruise community.

As a travel agent member, CLIA is here to help you cut through the cruise information, terminology, trends and opportunities and ultimately to help you grow your business as you become a cruise expert. 

CLIA is accredited by City & Guilds and operates the only cruise accreditation programme in Europe. We provide official industry training and accreditation, create unique resources and host inspiring events designed to provide the tools, knowledge and education for agents who want to sell cruise.

Travel agent members benefit from:  

Industry Training and Accreditation

  • Members can access an interactive online learning programme covering a wide range of topics such as cruise products, destinations, specific cruise sales techniques, the customer cruise experience, latest trends and more
  • To support the learning modules, members can access a complete library of live and recorded Webinars to keep up-to-date with key information from our cruise line members
  • Access to our new ‘Destination Series modules’ – providing in-depth knowledge of the growing number of new cruise destinations worldwide

Events and Ship Visit Opportunities

  • CLIA hosts official cruise industry events that showcase all sectors of the industry, from river to luxury and expedition, including our flagship CLIA Conference – the UK’s largest travel agent conference and the annual River Cruise Conference
  • We take our events on the road with our CLIA roadshows, visiting regions across the UK and Ireland inviting travel agents to meet cruise line members
  • CLIA also host award ceremonies to celebrate the hard work travel agent members put into growing the cruise industry

Your Cruise Daily

  • In this fast-moving industry, CLIA helps agent members keep up-to-date with everything happening in your industry through ‘Your Cruise Daily’ 
  • As well as recent news, Cruise Daily includes the latest opinion pieces from cruise industry leading figures who share their experience, thoughts and ideas on our industry. It also includes travel agent’s cruise experiences, images, video, social media links and much more

Unique Resources

  • Agent members can benefit from using our Cruise Search Tool, built to help agents find the right cruise holiday for their customer with just a click of a button
  • CLIA Podcasts bring the latest news from across the globe, as well as a weekly 60 second video round-up
  • CLIA’ ‘Full Picture’ resource allows agent members to send visuals to their customers' screens in real-time. With extensive content from over 30 cruise lines, agents can use this tool to bring conversations to life
  • Our ‘Cruise and Ship Finder’ offers listing of ocean and river cruise ships featuring itineraries, key facts and information

The CLIA London Team


Andy Harmer - VP Operations & Director Email

Ross Walker - Director, Global Digital & Social Strategy Email

Louise Prior - Director, Public Relations Email

Adele Foster - Events & Training Manager Email

Lisa Morton - Finance Manager Email

Jo Morgan - Accounts Assistant and Office Support Email

Charlotte Humphrey - PR Executive Email

Craig Forysth - Partnership Executive Email

Eleanor Tarrant - Membership Liaison Executive Email

Rob Prague - Trade Marketing & Design Executive Email

Matt Rennie -  Website & Digital Development Coordinator Email

Toby Cruse - Content & Social Media Executive Email


Our History


Click here to read the Articles of Association

Would you like to Join?


Why not come and join the cruise community? Be more informed, inspired and knowledgeable. Enjoy award-winning cruise training created exclusively by CLIA for you and be supported by the world's leading cruise lines and Travel Partners.

Click to join CLIA Today

Testimonial

Testimonial

Thanks so much for your help!

I am really enjoying making my way through the modules and think you’ve done a fabulous job with the resources available to agents.

Malinda Campbell | Operations Executive
Mundy Cruising plc

Testimonial

Testimonial

"CLIA is the ultimate go-to for anything relating to the cruise sector" A must for anyone serious about selling cruise. 

Working for a small independent agency, I would not have been able to gain the knowledge, or compete within the sector, without the support from the team at CLIA."

Simon Wright
Treehouse Travel

Membership Guide 2018

Membership Guide 2018

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Membership Guide 2018